Today we are unveiling publicly a brand new service, Right Relevance Beta, whose mission is to provide
our customers with timely and highly relevant information in any topic of interest. It marks an exciting milestone for our users and the team behind our innovations. Seeing how any of our consumers can discover information and influencers in areas of deep topical interest, in ways that make a difference in their personal and professional lives, helps us reflect on the journey that led us here..
Sumit and I have known each other for 20 years and been planning to build something we truly care about for quite a while. Nothing compelling really tugged at our hearts till early 2013 when we started discussing a problem that has been plaguing us for years with no obvious solution in sight.
Both of us are voracious readers, with different tastes, not just news but fine grained topics like behavioral finance, information retrieval, cognitive neuroscience, monthly newsletters from prominent hedge fund managers, latest articles from people whose opinions we truly care about and the ilk. We were using a variety of ways to find the latest and most relevant information (articles, videos, opinions etc.) on the topics of our interest from bookmarking URLs, to Wikipedia, to googling for articles from people we cared to read, to feedly like RSS curation, to flipboard and more recently curating twitter lists. None of these truly catered to our needs and even with the time and energy we spent, relevance, dynamism and missing out on something valuable were still serious concerns.
Over the last year, we’ve come a long way from conception to delivering our public Beta on the web and the iPhone. It provides the ability for end users to search and discover highly relevant information, which includes articles, conversations and influencers, in over 35K areas of deep topical interest, with context and opinion from over 2M influencers curating that information. We’ve made major inroads into the critical discovery and relevance problems along with providing a real-time push experience. The user interface and experience are constantly evolving as we deal with the challenge of expressing our technology to users in a simple way yet making the underlying power obvious. But we’re making progress in explaining what defines “relevance” in our platform with very positive feedback. We provide automated personalized recommendations based on current interactions esp. on Twitter as we realize how difficult it is for someone to list their interests especially on request. We’ve also thrown in some basic insights we’re working on and would be adding much richer analysis as we go along.